06
The Block
What is stopping small mid-market from acting.
The skepticism is rational. It is also the obstacle.
The top barriers preventing manufacturers from successfully adopting AI describe a market that has been burned by big bang implementations, pitched too many demos with too little ROI, and is not about to bet the floor on another six figure rip and replace.
The reframe
The barriers cluster around credibility, not capability. The leaders asking these questions are not skeptics. They are the audience this report is written for.